Digital Minds supported Scentre Group with SEO guidance during the platform’s initial build of the Westfield Direct project. In addition, Digital Minds Group worked with the team contributing to the longer-term SEO growth plans.
Westfield Direct faced the challenge of creating an effective organic search strategy to propel the growth of the newly established ecommerce section.
The goal was not only to lay a strong foundation but also to rapidly scale organic search contributions to meet ambitious targets in sessions, customer orders, and revenue over a 12-month period.
Our approach involved deep engagement with the business across a number of teams and key stakeholders, acting like a true extension of the internal team.
This collaborative effort focused on technical solutions, scaling opportunities and utilising data to craft content strategies and creative angles for sustainable return on investment.
Developed a comprehensive organic search strategy to span the Westfield business structure and address various business priorities.
We partnered with the client’s product team in advance of the site launch to help identify key SEO opportunities during the build process.
Developed a content roadmap prioritising SEO content for high-priority product lines and worked with the editorial team to implement.
Regular auditing of the site after launch to identify technical SEO issues that could be triaged for fixing.
The successful collaboration between Digital Minds and Westfield Direct yielded outstanding results.
Within the first 6 months alone, top 10 rankings for Westfield Direct experienced a remarkable 57% growth. The Digital Minds team’s exceptional expertise in all aspects of SEO, from technical intricacies to scalable opportunities and data-driven content strategies, played a pivotal role in achieving these impressive outcomes. The results showcased the effectiveness of the collaborative approach.
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