Tuiss Blinds Online (BOL), part of the Hunter Douglas Group, is a leading D2C window furnishings retailer with a strong global presence. With an established reputation in the category, the brand identified a significant opportunity to accelerate its digital growth and expand its footprint within the Australian market. DMG were engaged to support their marketing teams in Australia, New Zealand and also Japan.
While Tuiss Blinds Online was a well-established player with a strong product offering, there was a clear opportunity to scale its digital performance and unlock further growth in Australia.
DMG were briefed to support the core marketing objectives and to help expand beyond their existing customer base by identifying and attracting potential new audiences.
The focus was around;
- Communicating the unique value proposition and benefits into a compelling D2C proposition
- Driving efficient, scalable growth across digital channels
Digital Minds Group implemented a full-funnel, creative-led performance strategy designed to scale acquisition while driving strong efficiency.
We prioritised work in expanding Tuiss’ creative library to better reflect core customer pain points and position the brand as a superior D2C solution. This included: Highlighting tool-free, DIY installation to remove perceived friction Showcasing thermal benefits and cost savings on energy bills Demonstrating the versatility of installation options (e.g. Stick2Fit) Reinforcing Tuiss as a high-quality, value-for-money alternative
We integrated creator-led content into the media strategy, utilising authentic UGC to: Showcase real-life home transformations Highlight ease of installation and product quality Speak to different audience needs (e.g. shift workers, families, light control needs) Build trust across both prospecting and remarketing audiences
DMG then restructured the account to focus on scalable growth: Expanding cold audience reach with tailored messaging Aligning creative to each stage of the funnel Continuously testing and iterating to improve performance and efficiency
Working closely with the Tuiss Blinds Online, DMG have delivered significant growth across key performance metrics.
Over a 12 month period:
+176% increase in conversion value
+180% increase in purchases
+228% increase in website traffic
+84% increase in reach
Supporting key seasonal and sales events has also been a priority.
November 2025 marked a record-breaking period for the business, with:
The highest revenue month in Tuiss BOL’s history
The largest single sales day recorded on November 30th during Black Friday
Paid media played a critical role as a key growth lever, driving both scale and efficiency during one of the most competitive retail periods of the year.
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