Motorserve, a trusted brand in the automotive industry, engaged DMG to support a period of consolidation and during a period of change in their business.
Motorserve faced a significant challenge when their internal Digital Marketing resource departed, leaving a void that needed urgent attention. With a growing business and a focus on expanding their booking volume through Digital Media activity, the need for a seamless transition and effective management of accounts became paramount.
Key Challenges:
• Immediate need for control over digital marketing accounts.
• Desire to increase booking volume amid business growth.
• Maintaining Cost-per-acquisition limits during the process.
Recognising the urgency and importance of a smooth transition, Digital Minds swiftly stepped in to take control of Motorserve’s digital marketing accounts. Working seamlessly with the internal team, we brought our expertise in Digital Media to the forefront.
We stepped in to design our processes and priorities as a true extension of the internal team to ensure immediate results and alignment with KPIs and enable fluid collaboration quickly and effectively.
Motorserve’s key requirement from our engagement was to increase booking volume, so the team were focused on delivering a plan to ensure the right metrics and KPI’s were matched with the business objectives to deliver immediately.
It was critical to adhere to fixed CPA metrics, so the team worked to test and learn, optimise and maintain a strong focus on channel mix and efficiency.
Under the collaborative efforts of Motorserve and Digital Minds, the results spoke volumes. Setting clear targets for increasing booking volume, Digital Minds not only met expectations but exceeded them.
The booking conversion rate experienced a remarkable surge of 179% from paid activity, showcasing the effectiveness of the implemented digital marketing strategies.
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