Digital Minds Group Named Marketing Agency of the Year at the 2026 Mumbrella Travel Marketing Awards

Digital Minds Group has been named with the incredible honour of Marketing Agency of the Year at the 2026 Mumbrella Travel Marketing Awards, held at Crown Sydney on 27 August. The win places DMG alongside some of the sector's most recognised tourism and travel brands, with other category wins dedicated to brands including Crystallbrook Collection, Explore, Hamilton Island, Luxury Escapes and ACM.

The win recognises DMG's work across the travel and tourism sector over the past year, and caps off a strong run of recognition for the agency — including being named a finalist in the same category the previous year.

The Mumbrella Travel Marketing Awards celebrate the most effective, creative and strategically sound work in Australian travel marketing, spanning agencies, brands, publishers and creators.

Why this award matters.

Marketing Agency of the Year isn't a single-campaign award — it recognises consistent, high-calibre work across an agency's full client portfolio.

For DMG, that's meant delivering integrated performance marketing and media strategy for travel and tourism brands across search, social, display, CRO and brand strategy, backed by a transparent, results-first model and extending our work for travel, tourism and leisure clients also across creative services, SEO and AEO.

A dedicated, brilliant team of passionate travel specialists.

Recognition like this reflects the work of every team member across DMG's Sydney and international offices — our strategists, performance specialists, SEO / AEO teams, content creators, creatives and client leads who work with our travel and tourism clients to drive growth and build their brands domestically and internationally.

We're so excited about the future of travel marketing ...

As travel marketing continues to evolve — from AI-driven trip planning, changing traveller behaviour and content-led discovery — DMG remains focused on helping travel and tourism brands stay ahead of the curve.

This award is a strong endorsement of that approach, and motivation to keep raising the bar for our clients - we are truly grateful to work with such incredible clients and brands every day.